In 2007 The Cut published its first magazine. The cover was a black and white photo filled almost to the top with headlines and on the top left corner was the word "cut." The cover delivered a punch that suited the writing within.
With a different design director every few years, the magazine saw changes often. Every year the magazine experimented with different ways of placing text and images, and only in 2012 did the magazine find consistency. Version after version, the changes made started to be less about what would fit with the content of the magazine and served more as band-aid solutions to what seemed to not look right. By the Fall of 2015, when I took over as the Design Director, I was merely adapting the magazine with little changes to type system and slightly altering the grid in an attempt to make up for how far the magazine had falling visually from where it began. I knew I needed to bring back the force and boldness of the first issue and recruited Noah Johnson
to help me do so.
On top of making the magazine more visually exciting, we needed to think about showcasing the work of the people involved in the magazine and not let graphic elements overpower it. We also had the challenge of working with a magazine that only printed grayscale, so we needed to keep things interesting without the crutch of color.