'Paint the Pavement' is a city program that encourages communities to do mural paintings on public streets intended to enhance the aesthetic environment of neighborhoods and facilitate more communication between community leaders and members. It also encourages artists and members of neighborhoods to build ties by providing them with opportunities for work.
I was given a packet
of information made for the 'Paint the Pavement' project in Minneapolis and asked to create a branding system for this project in Pittsburgh and to create an information packet, formatting the text provided from the Minneapolis project.
'Paint the Pavement' is a fairly publicized project, yet because of its complicated process, detailed in even more complicated information packets, participation is low. The project lacks an identity and the information packets don't reflect the fun and excitement a project like this entails. It needed to be introduced as an outlet for creativity and community building.